Consumer Psychology and Behaviour Design

The Dark Side Of Design

Gary van Broekhoven

Published on: 11/11/2024

In the realm of design, there's a shadowy corner that often goes unnoticed. It's a place where user experience, ethics, and business objectives collide in a complex dance. This is the dark side of design.

Consumer Psychology

The Role of Emotions in Experience Design

Gary van Broekhoven

Published on: 09/11/2024

Experience design is a powerful tool. It shapes how we interact with products, services, and even each other. But what role do emotions play in this process?

Consumer Psychology

Decoding User Insights: The GRAMS Secret

Gary van Broekhoven

Published on: 30/10/2024

Finding patterns in user interviews can be tricky. My GRAMS framework—Goals, Reality, Alternatives, Meaning, Solutions—offers a structured approach to understanding users deeply. Curious to learn more? Let’s explore!

Behaviour DesignConsumer Psychology

Biases and are they important

Gary van Broekhoven

Published on: 29/10/2024

Biases can distort user research. Key to accurate insights: focus on relevant biases, like confirmation and false memory. Embrace flexibility, open-ended questions, and accept that being wrong is part of growth.

Behaviour DesignConsumer Psychology